Ethnography - '위버스 Weverse'
[EXERCISE] Find an online community, and capture the context and conversations of cohort users. From the recording results, generate, analyse, and interpret the data.
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[EXERCISE] MacKenzie, Human-computer interaction Chapter 4
4-5. In Chapter 3, we used a 2D plot to illustrate the trade-off between the frequency of errors (x-axis) and the cost of errors (y-axis) (see Figure 3.46). The plot was just a sketch since the analysis was informal. In this chapter, we discussed another trade-off, that between form and function. The trade-off is shown below, drawn in a similar way for the same reason. Two juice squeezers are positioned in the plot according to their suggested form and function. Find three examples of artifacts, each with two implementations (e.g., two juice squeezers are shown above), and position them in the form versus function 2D plot. Ensure at least one of the artifacts is computer-based and at least one is not computer-based. Write a brief report describing the artifacts and implementations and rationalizing their placement in the chart.
[EXERCISE] MacKenzie, Human-computer interaction Chapter 3
3-7. Many companies use the World Wide Web to sell their products (e.g., amazon. com ). To assist users in making purchases, these sites often use a metaphor borrowed from the user experience in a grocery store. What is this metaphor? With reference to at least two such websites, discuss the implementation of the metaphor. Describe the metaphor’s presentation and the actions supported. Use screen snapshots or other aides to support the analysis. Present your findings in a brief report or in a slide show presentation. [1] 알라딘 - 스페셜 굿즈 Metaphor: 포스엔드 매대 계산대 옆 매대에 껌, 사탕 등 크기가 작고 저렴한 제품이나 배터리, 면도기, 양말 등 잊기 쉬운 제품을 배치하여 계산 직전 구매를 유도하는 마케팅 전략이다. 실제로 이 매대는 마트 내에서 단위 면적당 매출이 가장 크게 발생하는 곳이며 많은 마트 브랜드에서 이 매대의 상품을 전략적으로 배치하고 있다. 롯대마트의 경우, 포스엔드 매대를 위해 자사 브랜드(PB) 상품을 따로 개발하고 있다. 교보문고와 같은 서점에서도 계산대 옆에 간식 혹은 할인 상품(문구 혹은 도서)을 배치하는 마케팅을 진행한다. 심지어 편의점에서도 우리는 계산대 앞에 매대가 있는 것을 목격하게 된다. 자연스럽게,...